deepculture vs theSkimm

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theSkimm is a digital media company focused on providing women with concise, reliable, and non-partisan information to help them make confident decisions and live smarter. It breaks down news, trends, policies, and politics that impact women, enabling them to navigate daily life and future choices with confidence. The newsletter fits seamlessly into daily routines, offering fresh editorial content that covers a broad range of topics including news, money, wellness, sports, and lifestyle.

TheSkimm's flagship newsletter, the Daily Skimm, is delivered Monday through Saturday mornings, preparing readers for their day in minutes. Beyond the Daily Skimm, theSkimm ecosystem includes specialized newsletters like Daily Skimm: Weekend, Skimm Money, and Skimm Your Life, as well as a B2B marketer newsletter, a podcast called “9 to 5ish with theSkimm,” and a mobile app. The company also produces innovative video and audio content through Skimm Studios and offers creative brand solutions via its in-house agency SKM Lab.

Committed to empowering women, theSkimm actively supports social initiatives such as get-out-the-vote campaigns through Skimm Your Ballot, which has driven millions of voting actions, and the #ShowUsYourLeave movement advocating for paid family leave transparency and progress in the U.S. Their State of Women initiative, based on research by The Harris Poll, further empowers women to take control of their lives and futures.

Founded by Carly Zakin and Danielle Weisberg, theSkimm is a privately held, nonpartisan media organization backed by investors including GV (formerly Google Ventures) and Disney. It has fundamentally changed how millions consume news and make decisions by integrating into their daily lives with trustworthy, accessible content.