Your Branding Letter vs The Information

Branding demystified Through this letter, I share insights, spotlights, prompts and lessons on Branding as I build and grow as a founder. The purpose of this letter is to uncover ‘‘Branding truths’’ as you evolve. I also bring into the conversation other Brand Revealers* as I call them to share wisdom on the ‘‘Big word’’ and expand our perceptions of what it means to do Branding.

A mindful Branding letter, where you uncover truths around the building process of Branding.

The Information is a subscription-based newsletter founded in late 2013 with a mission to deliver deeply reported, exclusive articles about the technology industry that are not available elsewhere. It covers major tech companies like Apple, Facebook, and Google, providing early scoops on acquisitions and detailed insights into the inner workings of the tech business. The newsletter is known for its original reporting that influences markets and industry practices.

The publication is staffed by a team of experienced journalists and editors who focus on important topics without distractions from minor issues. Their coverage includes secret terms of venture capital deals and diversity issues among tech investors, topics that have been widely cited and have impacted how investors and companies operate.

Unlike many other news outlets, The Information is independently owned by its founder and CEO, Jessica E. Lessin, and does not have venture capital or corporate owners. This independence supports unbiased reporting, even when the publication engages in business deals such as event sponsorships.

Subscribers gain access to exclusive tech news, premium advertising opportunities, and the ability to engage with a community serious about technology, finance, and media. The newsletter also offers special projects and collaborations that deepen the understanding of the tech industry.

The Information is recognized for its quality journalism that attracts an engaged audience, including many influential figures in technology and business. Its stories have been followed and cited by major outlets like the Wall Street Journal, New York Times, and Bloomberg.