Half Baked
Half Baked is a free newsletter by Darragh Lucey and John O'Keeffe in Cork, Ireland. They started it in 2023, and it arrives Monday to Friday. The publisher's homepage says 175,000+ subscribers.
Each issue leads with one startup idea: the problem, the solution, a business model and a prototype prompt. After that you get a how-to, link lists and sponsor blocks. Issue 557, dated 2 Mar 2026, followed that shape. The homepage has also listed later issues, including number 720 on 15 Oct 2026.
Publisher
Darragh Lucey and John O'KeeffeWho it's for
Founders who want one concrete startup idea each weekday, with enough detail to sketch a prototype.
Pros
- Every issue includes one startup idea with a problem, a solution, a business model and a prototype prompt.
- It is free and arrives Monday to Friday.
Cons
- Sponsor and promo blocks take space in the issue.
FAQ
Is Half Baked worth it?
It is worth it if you want one startup idea each weekday, with a problem, a solution, a business model and a prototype prompt. It is free. Sponsor blocks take space, so read the idea first.
Who writes Half Baked?
Darragh Lucey and John O'Keeffe write it from Cork, Ireland. They have published it since 2023.
What does a typical Half Baked issue include?
One startup idea with a problem, a solution, a business model and a prototype prompt, then a how-to and link lists. Issue 557 on 2 Mar 2026 followed that shape. Sponsor blocks are part of the issue too.
How often does Half Baked send, and what does it cost?
Monday to Friday, and it is free. The subscribe page says it lands in your inbox Monday to Friday.
How many people read Half Baked?
The publisher's homepage says 175,000+ subscribers. That figure comes from the publisher, not from an independent count.
Details
Categories
Business, Entrepreneurship, Startups
Frequency
Daily
Subscription Type
Free
Language
English
Tags
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